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Programmes

BA (Hons.) in Marketing Management


The current business environment is strongly orientated towards well-trained and effective marketing personnel. The BA (Hons) Marketing Management award arose as a result of the demand from employers for graduates with practical marketing skills underpinned by an understanding of the wider business framework, whether in the context of commercial, industrial, professional or sector organisations. The course is designed to equip the graduates with the skills and knowledge to give them a head start in their career in marketing.

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The BA (Hons) in Marketing Management and the Marketing Management Diploma in Higher Education is awarded by Cardiff Metropolitan University, UK.

On successful completion of the first year, a student should have the knowledge and understanding of Management theories, styles and tools applied to the business world, cognitive skills, practical and professional and transferable skills. In the second year of the award, students will study the wider business and legal environment, the role of marketing within that environment and how various aspects of an organisation come together to serve the market. In the third year, the emphasis starts to shift towards more specialist study of marketing and how marketing specialists add value to the organisation through the understanding of customers. The fourth year of the award is highly focused on marketing, covering key areas such as Innovation and Entrepreneurship, Contemporary Issues in Marketing, Strategic Management, International and Global Marketing and Strategic Brand Management and Effective Advertising. In addition, as the student progresses through the course, they will acquire a range of business and marketing-specific skills that employers value, supported by a balanced mix of teaching methods and a variety of assessment approaches.

In the second year of the award, students will study the wider business and legal environment, the role of marketing within that environment and how various aspects of an organisation come together to serve the market. In the third year, the emphasis starts to shift towards more specialist study of marketing and how marketing specialists add value to the organisation through the understanding of customers. The fourth year of the award is highly focused on marketing, covering key areas such as Innovation and Entrepreneurship, Contemporary Issues in Marketing, Strategic Management, International and Global Marketing and Strategic Brand Management and Effective Advertising. In addition, as the student progresses through the course, they will acquire a range of business and marketing-specific skills that employers value, supported by a balanced mix of teaching methods and a variety of assessment approaches.

Graduates in Marketing Management will have the skills and knowledge to start a career in the following areas: sales, advertising, public relations, brand management, retailing, and general management.

 

The BA (Hons) in Marketing Management can be achieved over a minimum period of 4 years.

BA (HONS) in Marketing Management

 

Level

Semester/

Teaching Block

 

Module Title (Credits)

 

 

Level 3

 

 

Semester/

Teaching Block 1

English Language Proficiency (20)

Academic Skills in Practice(20)

Information Technology in Business(20)

Introduction to Quantitative Methods –(20)

Semester/

Teaching Block 2

English for Academic Purposes & Study Skills (20)

Management in Contemporary Organisations(20)

Entrepreneurship (Creativity and Innovation)  (20)

Personal Finance(20)

 

 

Level 4

 

Semester/

Teaching Block 1

Managing People and Organisations (20)

Finance for Managers(20)

 

Gulf Regional Legal Environment of Business(20)

 

Semester/

Teaching Block 2

Business in a Global context (20)

Personal Development Planning  (10)

Marketing Research (10)

 

Introduction to Marketing (20)

 

 

Level 5

 

 

 

 

 

 

 

 

Semester/

Teaching Block 1

 

 

 

Managing Marketing Performance (20)

 

Marketing in Practice (10)

Research Methods For Business(10)

 

Digital and E- Marketing (10)

Optional

Sports Marketing and Sponsorship

(10)Optional

Business Operations and Improvement  ( 20) Optional

Semester/

Teaching Block 2

 

 

 

Integrated Marketing Communications

(20)

 

Summer Experience of work with Personal Development Planning(10) (Compulsory Option) / OR

Work Experience with Personal Development Planning (10) (Compulsory Option)

Consumers, Culture and Commerce

(20)

 

Creativity and Innovation Management (10) OR     Events Marketing(10)

 

 

Level 6

 

Semester/

Teaching Block 1

Strategic Brand Management and Effective Advertising (20)

International and Global Marketing(20)

Contemporary Issues in Marketing (20(

Semester/

Teaching Block 2

General Option

 

General Option

 

General Option

 

Level 6- General Options (should be 60 credits from Level 6 Block 2)

  • Dissertation- 40 credits
  • Innovation and Entrepreneurship- 20 credits 
  • Contemporary and International Issues in Business Ethics- 20 credits
  • Strategic Management- 20 credits

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