ADMISSION OPEN FOR AY 2016-2017 Register Now

Programmes

BA (Hons.) in Marketing Management


The current business environment is strongly orientated towards well-trained and effective marketing personnel. The BA (Hons) Marketing Management award arose as a result of the demand from employers for graduates with practical marketing skills underpinned by an understanding of the wider business framework, whether in the context of commercial, industrial, professional or sector organisations. The course is designed to equip the graduates with the skills and knowledge to give them a head start in their career in marketing.

Collapse All Expand All

The BA (Hons) in Marketing Management and the Marketing Management Diploma in Higher Education is awarded by Cardiff Metropolitan University, UK.

On successful completion of the first year, a student should have the knowledge and understanding of Management theories, styles and tools applied to the business world, cognitive skills, practical and professional and transferable skills. In the second year of the award, students will study the wider business and legal environment, the role of marketing within that environment and how various aspects of an organisation come together to serve the market. In the third year, the emphasis starts to shift towards more specialist study of marketing and how marketing specialists add value to the organisation through the understanding of customers. The fourth year of the award is highly focused on marketing, covering key areas such as Innovation and Entrepreneurship, Contemporary Issues in Marketing, Strategic Management, International and Global Marketing and Strategic Brand Management and Effective Advertising. In addition, as the student progresses through the course, they will acquire a range of business and marketing-specific skills that employers value, supported by a balanced mix of teaching methods and a variety of assessment approaches.

In the second year of the award, students will study the wider business and legal environment, the role of marketing within that environment and how various aspects of an organisation come together to serve the market. In the third year, the emphasis starts to shift towards more specialist study of marketing and how marketing specialists add value to the organisation through the understanding of customers. The fourth year of the award is highly focused on marketing, covering key areas such as Innovation and Entrepreneurship, Contemporary Issues in Marketing, Strategic Management, International and Global Marketing and Strategic Brand Management and Effective Advertising. In addition, as the student progresses through the course, they will acquire a range of business and marketing-specific skills that employers value, supported by a balanced mix of teaching methods and a variety of assessment approaches.

Graduates in Marketing Management will have the skills and knowledge to start a career in the following areas: sales, advertising, public relations, brand management, retailing, and general management.

 

The BA (Hons) in Marketing Management can be achieved over a minimum period of 4 years.

BA (HONS) in Marketing Management

 

Level

Semester/Teaching Block

 

Module Title (Credits)

 

 

Level 3

Semester/Teaching Block 1

English Language Proficiency - GLT3001

20 Credits Compulsory

English for Academic Purposes & Study Skills - GLT3006

20 Credits Compulsory

Academic Skills in Practice - GRM3000

20 credits Compulsory

Information Technology in Business - GCO3000

20 credits Compulsory

Introduction to Quantitative Methods – GRM3001

20 credits Compulsory

Semester/Teaching Block 2

Management in Contemporary Organisations - GHL3000          20 credits Compulsory

Entrepreneurship (Creativity and Innovation) - GRM3002 20 credits Compulsory

Personal Finance - GAC3000

20 credits Compulsory

 

 

Level 4

Semester/Teaching Block 1

Managing People and Organisations - GHL4007           20 credits Compulsory

Finance for Managers - GAC4010                    20 credits Compulsory

Gulf Regional Legal Environment of Business - GHL4010                 20 credits Compulsory

Semester/Teaching Block 2

Business in a Global context - GSP4002            20 credits Compulsory

Personal Development Planning - GRM4007           10 credits Compulsory

Marketing Research - GSP4065                                10 credits Compulsory

Introduction to Marketing - GSP4064                              20 credits Compulsory

 

 

Level 5

 

Semester/Teaching Block 1

Managing Marketing Performance - GSP5016

20 credits Compulsory

Marketing in Practice - GSP5018

10 credits Compulsory

Research Methods For Business - GRM5035

10 credits Compulsory

Digital and E- Marketing - GSP5064 10 credits Optional

Sports Marketing and Sponsorship - GSP5020 10 credits Optional

Business Operations and Improvement - GSP5068 20 credits Optional

Semester/Teaching Block 2

Integrated Marketing Communications - GSP5062

20 credits Compulsory

Summer Experience of Work with Personal Development Planning - GRM5031                                               10 credits Compulsory              Work Experience with Personal Development Planning - GRM5032 10 credits Compulsory

Consumers, Culture and Commerce - GSP5017

20 credits Compulsory

Creativity and Innovation Management- GSP5015             10 credits OR                             Events Marketing - GSP5019    10 credits

 

 

Level 6

Semester/Teaching Block 1

Strategic Brand Management and Effective Advertising - GSP6030     20 credits Compulsory

International and Global Marketing - GSP6004        20 credits Compulsory

Contemporary Issues in Marketing - GSP6062

20 credits Compulsory

Semester/Teaching Block 2

General Option

General Option

General Option

 

Level 6 options: students need to choose 60 credits at Level 6 Block 2

  • Dissertation-GRM6003-40 credits
  • Innovation and Entrepreneurship- GSP6032-20 credits 
  • Contemporary and International Issues in Business Ethics- GHL6016-20 credits
  • Strategic Management- GSP6000-20 credits

 

Other Programs