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درجة البكالوريوس في إدارة السفر والسياحة (مرتبة الشرف)

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The BA (Hons) in Travel and Tourism Management and the Travel and Tourism Management Diploma in Higher Education is awarded by  Staffordshire University, UK.

This award aims to equip students with the knowledge, understanding and skills necessary for a range of employment opportunities in the travel and tourism industry and related organisations at supervisory or middle management level.

The BA (Hons) in Travel and Tourism Management can be achieved over a minimum period of 3 years. It is required to have 360 credits over the 3 years period with maximum 120 credits being accumulated each year.

Award Structure

BA (HONS) in Travel and Tourism Management

  Level Semester/ Teaching Block   Module Title (Credits)
Level 4 Certificate   Semester/ Teaching Block 1 Business Skills 1 (15 credits) Introduction to Tourism (15 credits) Managing People and Performance (15 credits)   Introduction to Business Accounting (15 credits)
Semester/ Teaching Block 2 Introduction to Events (15 credits) Tourism, Theories and Perspectives (15 credits)   Marketing Principles (15 credits) English for Business (15 credits) (General Option)
Level 5 Intermediate   Semester/ Teaching Block 1 Critical Reasoning (15 credits) Tourism, Leisure and Culture (15 credits) Managing the Tourism Service Encounter (15 credits)   Tourism Destinations (15 credits)  
Semester/ Teaching Block 2 Business Tourism (15 credits) E-Tourism (15 credits) Tourism and Events in Practice (15 credits) General Option (15 credits)  
Level 6 Honours   Semester/ Teaching Block 1     Tourism Management Project (30 credits)   Marketing Communications for Tourism (15 credits) Tourism, Events & the Environment (15 credits)   Contemporary Issues in Tourism (15 credits)  
Semester/ Teaching Block 2 International Leisure and Tourism Marketing (15 credits) Tourism in Action (15 credits) General Option (15 credits)  

 

General Options

Level 5

  • Consumer Behaviour
  • Business to Business Marketing

Level 6

  • International Marketing
  • Brand Management

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