Dr. Prashant Rastogi

Dr. Prashant is a Associate Professor at the Faculty of Business & Management Studies. He specialised in teaching Marketing and Human Resources modules. He has more than 2 decades of rich experience in various academic and administrative roles in the higher education industry. He has amassed a wealth of knowledge and expertise from his tenure as Director, Dean, and Head of Department in leading higher education institutions in India. Before joining Gulf College, he was associated with Waljat College of Applied Sciences in the capacity of Associate Professor.

He has a Ph.D. in Management with a specialisation in Marketing and Human Resources from CCS University Meerut. He completed his MBA from AAI-DU Allahabad, PGDM from the Institute of Management Studies, Ghaziabad, and B.Sc. in Physics from Agra University India. He is a certified reviewer of TRC, Oman. His areas of research interest encompass green marketing, retail marketing, and strategic and service marketing.

At the faculty, Dr. Prashanth teaches Consumer Law, Strategic Brand Management and Effective Advertising, Integrated Marketing Communication, International and Global Marketing, Managing Marketing Performances, Marketing in Practice, and Introduction to Marketing. 

Journal Publications

Prashant Rastogi. (2023). Psychological Impact of Cross-Cultural Consumer Behaviour on FMCG Sector in Oman. Journal for ReAttach Therapy and Developmental Diversities, 6(3s), 611–618. ISSN: 2589-7799 .Retrieved from https://jrtdd.com/index.php/journal/article/view/392 

Dr. Prashant Rastogi, Mr. Sanjay Sharma (2023). Sustainable Marketing Strategies: Evaluating the Economic Benefits of Green Consumerism. BOLETÍN DE LITERATURA ORAL, 10 (2023), PP. 997-1008, ISSN: 2173-0695. https://www.boletindeliteraturaoral.com/index.php/bdlo/article/view/248 

Rastogi, P., Aulia, S., & Almandhari, A. (2016). The impact of employee engagement on organizational effectiveness: A case study of Oman wastewater services company SAOC (Haya Water-OMAN). The International Journal of Business & Management, 4(11), 111-115

 Rastogi, P., & Aulia, S., & Bushra, J. (2016). The impact of total quality management (TQM) in human resource management (HRM): A case study of petroleum development Oman, GE-International Journal of Management Research, 4(11), 55-64. 

Rastogi, P., & Aulia, S. (2015). A conceptual paper on heritage tourism in Sultanate of Oman. International Journal of Managerial Studies and Research, 3(11), 99-101.

Rastogi, P. (2014). A critical evaluation and analysis of green marketing. International Journal of Managerial Studies and Research, 2(7),77-82. 

Rastogi, P. (2013). Factors influences the purchase of private levels: A case study on Croma. Scholars World International refereed multidisciplinary journal of contemporary research, 1(2), 48-56.

Conference Publications

Rastogi.P. (2010 March). Ethics in marketing. Paper presented at National seminar on Corporate Governance, ITS institute of Management, Greater Noida, India.

Rastogi.P. (2010, February). Holistic marketing concept in insurance industry; A global prospective. Paper presented at National Conference on Marketing Trends and practices in the era of globalization, Jaipuria Institute of Management, Noida, India.

Rastogi.P. (2009, April). Recession and retail sector. Paper presented at National Seminar on Marketing Challenges and opportunities during recession, INJ Business School Greater, Noida, India.

Rastogi.P(2009 February). Organized and Participated  National Workshop on Managing HR issues in MSME,  INJ Business School, Greater Noida, India.

Rastogi, P. (2007, January). CRM; An effective tool for customer retention. Paper presented at Nirma International Conference on Management; Enhancing Enterprise Competitions, Nirma University, Ahmedabad, India.  

Rastogi, P. (2003, September). Spiritual intelligence; An effective tool in attitude building. Paper presented at National HR Conventions on Creating High Performance Organization; Strategies and Challenges, Institute of Management Studies, Noida, India.