Mamatha Gnanakumar

Ms. Mamatha Gnanakumar has been teaching since 2007, specialises in the Marketing and Management field, has a strong focus on data-driven marketing strategies, and has published numerous articles in academic journals. She holds a Master’s degree in Marketing Management and human Resource Management and pursuing a Ph.D. in Marketing Management. She is an enthusiastic educator who has expertly mentored numerous students, guiding them toward becoming successful marketing professionals. She is also a great communicator who has a knack for simplifying complex marketing concepts and believes in practical knowledge transformation through Industrial visits. She is committed to helping students gain the skills and knowledge they need to be successful in the marketing field. Ms. Mamatha Gnanakumar has also supervised research projects with The Research Council of Oman and is a Certified Assessor by the Ministry of Commerce & Industry for the Sultan Qaboos Award for Industrial Excellence.

Nasrinsulthana, M., & Gnanakumar, M. (2015). A Study on Impact of Rebranding and Repositioning With Reference to Ooredoo. International Journal in Management & Social Science, 3(5), 569-578.

Sulthana, M.N., Shetty, R., & Gnanakumar, M. (2021). Role of digital marketing in new era. Asia Pacific Journal of Research, 2(Special Issue XV), 38-46.

Sulthana, M. N., Gnanakumar, M., & Gandhi, R. (2016). Fall in oil pricing and its impact on Real Estates in Oman. International Journal in Management & Social Science, 4(7), 71-78.

Sulthana, M. N., & Gnanakumar, M. M. (2022). Role of liquidity in financial crisis in indian business perspective at chennai city. Journal of Positive School Psychology, 6(2), 206-214.