BA (Hons.) Marketing Management

Description

The current business environment is strongly orientated towards well-trained and effective marketing personnel. The BA (Hons) Marketing Management award arose as a result of the demand from employers for graduates with practical marketing skills underpinned by an understanding of the wider business framework, whether in the context of commercial, industrial, professional or sector organisations. The course is designed to equip the graduates with the skills and knowledge to give them a head start in their career in marketing.

Who is the Awarding body?

The BA (Hons) in Marketing Management and the Marketing Management Diploma in Higher Education is awarded by Cardiff Metropolitan University, UK.

What does the Programme contain?

On successful completion of the first year, a student should have the knowledge and understanding of Management theories, styles and tools applied to the business world, cognitive skills, practical and professional and transferable skills. In the second year of the award, students will study the wider business and legal environment, the role of marketing within that environment and how various aspects of an organisation come together to serve the market. In the third year, the emphasis starts to shift towards more specialist study of marketing and how marketing specialists add value to the organisation through the understanding of customers. The fourth year of the award is highly focused on marketing, covering key areas such as Innovation and Entrepreneurship, Contemporary Issues in Marketing, Strategic Management, International and Global Marketing and Strategic Brand Management and Effective Advertising. In addition, as the student progresses through the course, they will acquire a range of business and marketing-specific skills that employers value, supported by a balanced mix of teaching methods and a variety of assessment approaches. In the second year of the award, students will study the wider business and legal environment, the role of marketing within that environment and how various aspects of an organisation come together to serve the market. In the third year, the emphasis starts to shift towards more specialist study of marketing and how marketing specialists add value to the organisation through the understanding of customers. The fourth year of the award is highly focused on marketing, covering key areas such as Innovation and Entrepreneurship, Contemporary Issues in Marketing, Strategic Management, International and Global Marketing and Strategic Brand Management and Effective Advertising. In addition, as the student progresses through the course, they will acquire a range of business and marketing-specific skills that employers value, supported by a balanced mix of teaching methods and a variety of assessment approaches.

Where does the Qualification lead to?

Graduates in Marketing Management will have the skills and knowledge to start a career in the following areas: sales, advertising, public relations, brand management, retailing, and general management.

How much time period does it takes?

The BA (Hons) in Marketing Management can be achieved over a minimum period of 4 years.

Programme Structure

Level

Semester/ Teaching Block

Module Title (Credits)

Level 3

Semester/ Teaching

Block 1

English Language Proficiency

– GLT3001

20 Credits Compulsory

English for Academic Purposes & Study Skills

– GLT3006

20 Credits Compulsory

Academic Skills in Practice

– GRM3000

20 credits Compulsory

Information Technology in Business

– GCO3000

20 credits Compulsory

Introduction to Quantitative Methods

– GRM3001

20 credits Compulsory

Semester/ Teaching

Block 2

Management in Contemporary Organisations

– GHL3000 

20 credits Compulsory

Entrepreneurship (Creativity and Innovation)

– GRM3002 20 credits Compulsory

Personal Finance

– GAC3000

20 credits Compulsory

Level 4

Semester/ Teaching

Block 1

Managing People

and Organisations

– GHL4007

20 credits Compulsory

Finance for Managers

– GAC4010   

20 credits Compulsory

Gulf Regional Legal Environment of Business

– GHL4010 

  20 credits Compulsory

Semester/ Teaching

Block 2

Business in a Global context

– GSP4002   

20 credits Compulsory

Personal Development Planning

– GRM4007 

10 credits Compulsory

Marketing Research

– GSP4065     

10 credits Compulsory

Introduction to Marketing

– GSP4064  

 20 credits Compulsory

Level 5

 

Semester/ Teaching

Block 1

Managing Marketing Performance

– GSP5016

20 credits Compulsory

Marketing in Practice

– GSP5018

10 credits Compulsory

Research Methods For Business

– GRM5035

10 credits Compulsory

Digital and E-Marketing

– GSP5064

10 credits Optional

Sports Marketing and Sponsorship

– GSP5020

10 credits Optional

Business Operations and Improvement

– GSP5068

20 credits Optional

Semester/ Teaching

Block 2

Integrated Marketing Communications

– GSP5062

20 credits Compulsory

Summer Experience of Work with Personal Development Planning

– GRM5031   

10 credits Compulsory 

/   

 Work Experience with Personal Development Planning

– GRM5032

10 credits Compulsory

Consumers, Culture and Commerce

– GSP5017

20 credits Compulsory

Creativity and Innovation Management

– GSP5015 

  10 credits 

OR 

 Events Marketing

– GSP5019    

10 credits

Level 6

Semester/ Teaching

Block 1

Strategic Brand Management and Effective Advertising

– GSP6030 

20 credits Compulsory

International and Global Marketing

– GSP6004 

20 credits Compulsory

Contemporary Issues in Marketing

– GSP6062

20 credits Compulsory

Semester/ Teaching

Block 2

General Option

General Option

General Option

Level 6 options: students need to choose 60 credits at Level 6 Block 2

  • Dissertation-GRM6003-40 credits 
  • Innovation and Entrepreneurship- GSP6032-20 credits  
  • Contemporary and International Issues in Business Ethics- GHL6016-20 credits 
  • Strategic Management- GSP6000-20 credits