Dr. Nasrin Sulthana

Academic faculties

Dr. Nasrin Sulthana

Title: Assistant Professor
Email: nasrin@gulfcollege.edu.om
Tel: 24468666
Ext.#: 252

Fields of Interest:

Marketing, Finance, HR and Information System

Education:

Ph.D in Management Science
Master in Philosophy in Management
Post Graduate Diploma in Computer Application
Master in Business Administration (Finance and Marketing)
Bachelors in Commerce

Short Bio:

Dr. Nasrin is an Assistant Professor with the Faculty. She joined Gulf College in the year 2013 and has ever since been committed and sincere to the ideals of the college and her profession. She is adept in teaching a diversified portfolio of modules, which includes Research methods, Risk management, Corporate Finance, Business Project Management, Project and Building Customer Relations. She has served as a research coordinator in the faculty between the years 2015 and 2016. Besides being an avid teacher, she has undertaken and conducted joint research work with the students of the faculty in order to promote research culture and creativity among them.

She is PhD in Management Science from Jawaharlal Nehru Technological University, India. She obtained her Master’s in Business Administration from Fatima College, Madurai Kamaraj University and PGDCA from Tamil Nadu Advanced Computer Technology Centre, India. She is a recipient of Academic Excellence Award for 2 consecutive years 2014 – 2015 and 2015 – 2016 and Distinction in Teaching Award for the academic year 2016-2017. She was awarded “Young Scientist Award” by VIFRA (Venus International Foundation Research Association, India) in 2015 for her contribution towards research in Business Management field.

She is a research reviewer in The Research Council, Oman, Impact Journals, IASET International journal for Business and General Management and Editorial Board member in International Journal of Current research in Science, Engineering & Technology – UR Publishers, Hyderabad.

Selected Publications:

International Journals

Dr. M. Nasrin Sulthana & Mr. Abdullah Saleh Mattar Al Balushi, Topic: “A study on effectiveness of advertisement in Bank Muscat, International Journal of Business and General Management, ISSN (Online): 2319-2275; ISSN (Print): 2319-2267; Impact Factor(JCC) : 5.9876; Index Copernicus Value (ICV) : 50.29; NAAS Rating: 3.51; on 31.05.2018 got Best paper Certificate also. Volume no.7, Issue 3, Apr – May 2018; PP; 53 – 60.
Dr. M. Nasrin Sulthana & Mr. Sulaiman Al Balushi, Topic: “The Role of advertising in Brand image development of Samsung Electronics Company”, International Journal of Business and General Management, ISSN (Online): 2319-2275; ISSN (Print): 2319-2267; Impact Factor (JCC) : 5.9876; Index Copernicus Value (ICV) : 50.29; NAAS Rating: 3.51 , Volume no. 7, Issue no. 6, Oct –Nov 2018, PP: 67-74.
Dr. M. Nasrin Sulthana & Mrs. Rathiya Abdullah Al Riyami, Title: “A Study on the effects of Sales Training on Sales Force Activity in Napier Healthcare company”, International Journal of Research in Business Management, Impact Journals. Published in IMPACT: IJRBM; ISSN(P): 2347 – 4572, E-ISSN: 2321-886X. Impact factor: 3.2176, NAAS Rating: 3.09, ICV 2015: 59.44, Volume no. 6, Issue 10, October 2018.

Conference

Dr. M. Nasrin Sulthana & Dr. Malik Mustafa, Topic: “ Factors influencing adoption of Mobile Marketing by bank clients in the sultanate of Oman” – International Conference on “Management in Digital Era” eld in Sri Krishna college of Engineering and Technology, School of Management Coimbatore, India, on 20.12.2018. Chapter 3: Finance, Article 22. PP:171 – 188, ISBN: 978 – 938678260 – X.
Dr. M. Nasrin Sulthana & Dr. Malik Mustafa, Topic: “ A study on adoption of Mobile banking in sultanate of Oman” – Faculty research Paper Presentation Competition (FREPCO -2018) at College of Banking and Financial Studies, Muscat, Presented paper on 31.05.2018.
Dr. M. Nasrin Sulthana, Topic: “ A study on the impact of digital marketing on Bankin g Sector in Oman ” – International Conference on “Digital Marketing – A global perspective’” organised by the Department of Management Studies, Fatima Institute of Management, Madurai, India. On 10.08.2018.