BSc (Hons) in Sport ManagementGulf College and the Ministry of Commerce and Industry reviewed the progress of the signed agreement on the research entitled “Achieving Sustainable Growth by Manufacturers in Oman through Product Positioning Strategies” on 16th December 2018 at the Office of the Director General of MOCI.
Dr. Taqi Al Abduwani, Chair and Principal Investigator and the Gulf College research team presented the accomplishments, issues and the challenges encountered by the team to Engr. Sami Salim Abdullah Al Sahib, Director General of Industry and his support team. Dr. Taqi reiterated some issues such as less participation from consumers due to lack of awareness and guidance, incomplete manufacturers and retailers database and inconsistent list of manufacturers. Likewise, he elaborated on the challenges like difficulty in identifying registered manufacturers and retailers and non-participation of target respondents in filling out the survey questionnaires.
In order to resolve these issues and challenges, both teams agreed on some arrangements These include reviewing and revising the project timeline by GC team; conducting monthly meetings to be attended by both parties to closely monitor the progress; and arranging a gathering involving all stakeholders such as consumers, manufacturers, retailers and legislative bodies.
